Playground People are fast becoming an iconic Kiwi brand within their respected field of playground design and manufacture, with unrivalled experience in creating smarter play environments for both councils and schools across New Zealand.
After completing a thorough brand audit we created a strategy to define their core values, aligning their proposition and defining their market leading position. We created a new identity and a suite of recognisable visuals that reflect their values and tell the story of ‘Smarter Play’. We continue to build stronger connections with their audiences through targeted communications, print, online applications and most recently launching their latest App – the Playground Radar.
