Using a combination of Data + Insight + Conversation to deliver
Better Engagement and Stronger Relationships
with your customers.
WHO WE ARE
We are a data-driven marketing technology agency, specialising in the B2B channel, helping clients create better engagement and stronger relationships with their customers.
We use many skills, tools and technologies to create demand for our clients, but the key ingredients for business success are clear, they are:
Data + Insight + Conversation
WHAT WE DO
Data & Analytics
Data is so much more than just numbers. Our strategic data services allow you to engage and build strong relationships with your customers while also identifying potential new prospects.
Digital Engagement
Whether Inbound through SEO Optimisation, Adwords or banner and remarketing, or outbound via telemarketing, email & SMS campaigns we have the experience and integration tools to ensure we drive engagement with your customers identifying who they are and what their needs are. So your sales team can build the relationship and further the sale.
Tele – Account Management and Pre-Sales
Identifying net new business is one thing, but servicing the account management needs of long tail customers, preventing churn and being smart about patch protection is entirely another. Our contact centre team are perfectly geared to face these challenges, versed with ability to proactively uncover, upsell and cross-sell opportunities.
Demand Generation
Whether it is developing a database of new customers, building a stronger relationship with existing customers or a combination of both, our demand generation programs will deliver a constant stream of quality opportunities and marketing qualified leads. All qualified opportunities are delivered with relevant customer intelligence so your sales team can have informed and engaging conversations with your customers.
Email & SMS Marketing
Battling a crowded inbox isn’t easy; you need to be clear in your approach. We create evolving targeted digital experiences that inspire, engage and build relationships. Powered by a sophisticated email engine, our campaigns are measurable, tracked and responsive to your needs – giving you complete visibility from click to close, all in real time.
Sales & Marketing Integration
The potential of any campaign can only be fulfilled when there is true marketing and sales integration. Our technology platform and proprietary sales tools enable the delivery of measurable insights in real time to maximise the effectiveness of a campaign and help create demand.
OUR WORK
Here are some samples of our work for both Enterprise and SMB clients.
HOW WE DO IT
Our tools
NZ – B2B DATABASES
We provide access to the most comprehensive firmographic segmented range of New Zealand business data including key contacts details.
Get in touchEMAIL & SMS MARKETING ENGINE
Our intuitive marketing automation engine enables us to create thought provoking content designed to deliver relevant and stimulating content to better engage your customers.
Get in touchWEB & APP DESIGN AND DEVELOPMENT
Our design and development team base all their strategies on a clear understanding of your customers’ needs and buying habits gained from intelligence gained from our real time tracking and analysis.
Get in touchTELEMARKETING
Over 20 years experience and advancements in technology have shown us that there is no substitute for one to one contact with your B2B customers to gain a more in-depth understanding of customers’ needs and motivations to help determine the best solution and identify when they are ready to buy.
Get in touchCRM TECHNOLOGY PLATFORM
With five years development, our platform co-delivers a fully integrated intelligence engine that leverages and combines all key insights from the B2B digital channel – databases, email marketing, telemarketing, website and social media traffic. The result is a more in-depth understanding of your customers and the best way to engage with them.
Get in touchCREATIVE/CONTENT DEVELOPMENT AND PRODUCTION
Based on a strong strategic plan our studio creates memorable, exciting communications that motivate and resonate with customers. Ordinary is not good enough. In the new competitive world, we deliver the extraordinary.
Get in touchCHANNEL MARKETING STRATEGY & INTEGRATION
Our platform provides the ability to integrate the proliferation of digital channels available – email, web, social and mobile – to help build deeper insights into your customers’ wants and needs.
Get in touchLOYALTY PROGRAMS
Much more than just rewarding and incentivising your customers, our programs will assist in building a much stronger and sustainable customer base around your brand.
Get in touchSURVEYS AND RESEARCH
Online research and surveys can provide important intelligence, assisting in optimising your marketing and sales strategies cost effectively.
Get in touchSALES INTEGRATION
The true potential of any strong campaign only succeeds when there is true marketing and sales integration. Our extensive experience and understanding of the operational intricacies of delivering the “Total Value Supply Chain” ensures that campaign benefits are leveraged effectively.
Get in touchEVENT MARKETING
Great events require dynamic marketing that is directly targeted to the specific target market. Our technology platform provides the ability to deliver, track and analyse interest in invitations and event announcements as well as delivering automated event communications and confirmations.
Get in touchSEO & Google AdWords™
Improve your organic search engine results or increase your return on ad spend through effective PPC management and display advertising.
Get in touchOur technology
Building relationships for
